Lottery.com Announces International Lottery Operations Expansion Targeting Europe, Africa, And Emerging Markets For New Revenue By March; Invested In Custom Technology Platform And Secures Gaming Marketing Partnerships

Lottery.com Inc. (NASDAQ:LTRY, LTRYW))) ("Lottery.com" or the "Company"), a leading technology company in digital lottery and sports entertainment, announces the launch of its international lottery operations to meet the evolving demands of customers worldwide. The launch is expected to deliver new revenue generation by the end of March.

As part of the launch, Lottery.com has invested in customizing a technology platform to deliver an intuitive, secure and engaging experience tailored to meet the diverse needs of international audiences. The relaunch of the brand reflects the Company's commitment to staying at the forefront of the digital lottery industry catering to individual international markets while setting new benchmarks for customer satisfaction and operational efficiency. The Company is targeting countries in Europe and Africa, along with other global emerging markets for its relaunch.

Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space to enable the Company to rapidly scale customer acquisition. These partnerships form a cornerstone of the Company's strategy to amplify its reach and capture market share in the key territories referred to above.

With operations soon to commence in multiple international markets, Lottery.com will aim to attract a global customer base by partnering with local players to generate revenue opportunities. This expansion enables the Company to tap into new demographics, offering a seamless and accessible lottery experience tailored to local preferences and regulatory requirements.