MMA.INC Targets Latin America, Aiming To Add 300+ Gym Partners And Generate Up To $15M Annually Through BJJLink Expansion Across Brazil, Colombia, Peru, Ecuador, Mexico, And Chile

• Dedicated task force is targeting an additional 300+ key gym partners - Across Brazil, Colombia, Peru, Ecuador, Mexico, and Chile, BJJLink set to drive engagement and digital transformation.
• Major Revenue Opportunity – From just 300 partners, applying potential unit economics from each product estimates up to $15 million in potential annual revenue*, signaling vast growth potential across the broader Latin American market.
• BJJLink as the Digital Hub – With tournaments, gyms, and participation rates skyrocketing, the demand for digital infrastructure to support this expansion has never been greater. The platform offers advanced gym management tools, subscription-based monetization, and a connected community to help academies scale and engage members.
  
   

New York, NY, March 05, 2025 (GLOBE NEWSWIRE) -- MMA.INC (NYSE:MMA), a leader in martial arts technology, is making a further push into Latin America, supporting the growth of Brazilian Jiu-Jitsu (BJJ) through its premier digital platform, BJJLink. This strategic expansion aims to tap into the region's thriving martial arts market, fostering deeper engagement among gym owners, coaches, and participants.

To spearhead this effort, MMA.INC has established a dedicated Latin American task force focused on expanding BJJLink's existing Latin America footprint across 300+ additional gym partners in key markets, including Brazil, Colombia, Peru, Ecuador, Mexico, and Chile. MMA.INC has identified a high-priority target list of over 300 key opinion leader academies in the market, allowing them to penetrate a significant market opportunity over time—expanding into thousands of gyms across the region. By providing best-in-class digital tools for gym management, member engagement, and revenue generation, MMA.INC is set to transform the way Latin American martial arts communities connect and grow.

The Latin American market presents a significant revenue opportunity for MMA.INC, with just 300 gym partners offering the potential to generate up to $15 million annually*—a fraction of the region's broader martial arts market. Based on an average of 200 members per gym partner, the growth in the Latin American market will drive B2B subscription and transaction revenue through BJJLink, provide the ability for MMA.INC to cross-sell the Warrior Training Program and also significantly expand its active users of the Community and Commerce Platform. For further details on MMA.INC's revenue model and go-to-market approach visit the latest Corporate Presentation (https://ir.mma.inc/news-events/presentations).